These are email designs I created for Kavee, an international brand specialising in guinea pig cages and accessories. The brand already had an established scrapbook-style aesthetic and a set of pre-designed characters. When I began designing their emails, I focused on ensuring my work aligned seamlessly with their existing brand guidelines and visual style, whilst also elevating the overall look with my own creative touch. As you can see in the examples below, I used playful, engaging illustrations to make the content more approachable and enjoyable to read. This approach not only maintained consistency with the brand but also improved reader engagement, which was confirmed by the positive data results I reviewed.