These pieces are speculative advertising poster designs that I developed for marketing concepts. To make the ideas more tangible, I created highly realistic mockups, presenting the posters in real-world contexts such as storefronts, billboards, and public spaces. This approach allows clients to better imagine how the designs might function outside of a digital file and appreciate the impact they could have within the environments where they’d be displayed. By visualising the work in situ, the speculative concepts feel more engaging, persuasive, and practical, helping bridge the gap between design exploration and real-world application.