Web Design
Below are examples of designs I created for Kavee’s website. They showcase a variety of applications, including a refreshed version of the brand’s loyalty page, which was redesigned to better engage both new and existing customers. The primary goal was to create a visually appealing and enticing experience. Throughout the designs, Kavee’s signature colours, teal and orange, are used consistently to reinforce brand identity. Additionally, you’ll find other web design examples, such as banner graphics used across various website pages.
Illustrations
Below are some examples of illustrations I created for the brand, designed for versatile use across various platforms, including emails, social media posts, blog posts and the website. The collection features both static illustrations and GIFs that reflect and enhance the brand’s established fun, creative, and illustrative style. You will see the brand’s colour palette used consistently throughout the illustrations to maintain a strong visual identity. The guinea pig characters and the existing scrapbook style had already been developed, so it was important to preserve that look and feel. At the same time, I was given the creative freedom to add my own personal touch, ensuring the illustrations stayed true to the brand while bringing in fresh and engaging elements.
Social Ads
Below are examples of social media ads I designed with the goal of encouraging product purchases. These were intended for use as paid social campaigns, so it was important that the visuals were eye-catching enough to capture attention and prompt users to stop scrolling and visit the website. The designs needed to be bold, visually engaging, and clearly communicate key information. While I ensured consistency with the brand’s color palette and established visual style, I also explored fresh and creative ways to present the products in a fun and appealing way.
Campaigns
Below, is an example of a Black Friday campaign I helped create.. This campaign was especially important, as Black Friday is one of the busiest and most profitable periods for any business. Our goal was to create a theme that was both fun and engaging whilst driving sales.
I contributed by designing a variety of assets, including emails, social media posts and stories, and website banners. It was crucial to maintain a cohesive visual style across all materials. Additionally, since the campaign was set to run over several weeks, the designs needed to be varied yet consistent with the overall theme.
